Facebook Launches Peer to Peer Fundraising

There has been an explosion of peer-to-peer fundraising in the last few years. From Kickstarter to GoFundMe, there are many options now to raise money...

Is Snapchat Right for Your Nonprofit?

Snapchat is NOT for every organization. The informality and “shooting from the hip” nature of the platform may make some brand managers and CEOs a...

Papa Johns, Can You Hear Me?

My daughter Abby is a sponge for commercials. She absorbs every single bit of marketing speak that spews from our television. So it didn’t really...