When I first started in social media I didn’t have a clue what I was doing. I’m a social worker by trade – which has come in handy many times dealing with individuals online. I did; however, have a really great boss that gave me a crash course in all things marketing before he threw me to the trolls. I’m grateful for the trial by fire and for being allowed to “figure it out” on my own.
For five years this dude was my boss and my cube-mate and for five years he kept these little cartoons pinned to his side of the cube wall – I am assuming they served as a constant reminder not to be a dork…fortunately it worked for him and, for the most part, me as well.
The one that applies to my day:
I hate giveaways. I can’t stand using them to sell stuff. It feels cheap- like “I’ll give you a taste of heroin but you gotta buy the next round.” Only today, at my full-time gig, I wasn’t slinging dope, but rather webinars. I had to announce the winner of a free iPhone. I almost didn’t do it. The request sat in my inbox for days. Today I posted the following. I will now be turning in my “authenticity” card and sobbing softly as I walk into the sunset of shame…
Work is work is work and sometimes you gotta do what “the man” asks you to do. Sometimes it is written in the bylaws. Sometimes you have to keep your mouth shut and do as your are told.
Let this be a lesson to any channel marketer with a closet full of iPads or a drawer full of gift cards. Beware of the kind of “community” you will build and the kind of topical interaction you will create when you entice people to “like” something in exchange for free gadgets. It’s cheap and it reeks of desperation.