I recently went on a tirade about how much I hate giveaways. After a little inward reflection, I began to think “Maybe I’m being too snarky. Maybe I’m being too hard on companies and organizations. Maybe there is a small place for the occasional giveaway to get attention.” Well, it appears God was listening.
Direct Mail Fail
On Monday, I received the following mailer in my mailbox from a local church promoting their Easter services. I put it on my kitchen counter with all the other mail to sort for later. I got around to sorting yesterday and had to do a quadrupedal take. I have deliberately removed the identifying information. I honestly feel bad for them. As much snark as I carry deep within my bones for organized religion, I would never wish the trolling of any group…outside of maybe the notorious Westboro Baptist Church in Kansas.
Benefit of the Doubt
I get where this church is going here. They are nondenominational and, as hard as it might be to explain to you folks up North, there is a lot of competition for parishioners in the Bible Belt. I looked up their website and social channels. I can tell they are doing their best to stay relevant in this increasingly secular world. Hats off to thinking outside the box…but this ad hit me WAAAY wrong.
Easter is the holiest of days for Christians. The mailer missed a huge opportunity – Easter is a distinct moment shared by every single Christian around the globe. This church’s unique approach to the Holy Day should have been enough to set them apart. Their brand of Christianity IS the hook. In my opinion, the iPad giveaway cheapens the moment beyond repair and would make me wonder as the pastor or dedicated parishioner, “Are the rest of these people at this service for the right reasons?”